Marketing & Sales
How customers think, what persuades them and why they choose particular brands. Explore books on marketing, sales and creating value.
Book summaries
41Decoded
Phil P. Barden
Purple Cow
Seth Godin
The 22 Immutable Laws of Marketing
Al Ries and Jack Trout
The Science of Selling
David Hoffeld
12 Months to $1 Million
Ryan Daniel Moran
Hacking Growth
Sean Ellis and Morgan Brown
Tribes
Seth Godin
Quantum marketing
Raja Rajamannar
Competing Against Luck
Clayton M. Christensen
Alchemy
Rory Sutherland
It’s Not How Good You Are, It’s How Good You Want to Be
Paul Arden
Blue Ocean Strategy
W. Chan Kim and Renée Mauborgne
Delivering Happiness
Tony Hsieh
Little Book of Gucci
Karen Homer
Little Book of Chanel
Emma Baxter-Wright
Made to stick
Chip Heath and Dan Heath
$100M Leads
Alex Hormozi
$100M Offers
Alex Hormozi
Manufacturing Consent
Edward S. Herman and Noam Chomsky
The Richest Man in Babylon
George S. Clason
Word of Mouth Marketing
Andy Sernovitz, Guy Kawasaki and Seth Godin
Little Book of Givenchy
Karen Homer
Little Book of Christian Louboutin
Darla-Jane Gilroy
Trust Me, I’m Lying
Ryan Holiday